We take steps to define what resonates with your specific audience on each platform, in each market area and day part.
We push the media to market and set up tracking for each media type to determine how to scale each campaign.
We track each campaign to determine the roi of each media type and make slight changes that will position the campaign for growth.
Once we have determined the response the campaign is having on each medium we scale the campaigns while preserving performance.
We create a template for each media type in each market maintaining the ability to scale campaigns.
We target consumers based on where the mass of them are during the day. People are on mobile devices and in their cars driving during early morning and early fringe, and at home during prime time watching tv and viewing mobile devices. During weekends consumers are doing most of their shopping. We use day parts and media types to make sure we are engaging customers when it matters most and when they are making informed decisions as well as doing research on their next purchase. We also use remarketing to reach consumers across social, search, video and streaming audio platforms. We take steps to ensure that every impression counts.
Managing a traditional media campaign is a detailed and manual process. When we push media to market we begin our quality control process verifying all media placements are accurate and that every layer of media is working correctly to cross promote and drive traffic and sales.
Tracking media and analyzing data is how a campaign stays effective allowing us to create a measurable footprint over the length of the media buy. We work hard to make sure that every dollar spent has a consistent return and that the small tweaks we make along the way stay on track to increase ROI over time.
Once we review the metrics of the initial launch we aim to increase the media saturation within those mediums. We understand that in order for a campaign to grow consistently we have to hone in on media that is working and scale media creatively on each platform. We do this by modifying creative to enhance viewer and listener experience and by changing the way media is delivered on each particular platform.
Running media over a years time for a single brand requires the production of many offers and many modifications in the campaign throughout seasons and holidays. We map out every turn so that what we learn throughout the campaign can be applied for future campaigns and media buys. We note changes in media and audience behavior to ensure that as the campaign matures we are keeping a lean edge increasing ROI for every dollar spent.