The Key to Reducing Advertising Fatigue Could Be Print Advertising
With more and more businesses competing with each other in the online marketplace, many advertisers are starting to notice that advertising fatigue is more than just a horror story of the future. Mobile devices provide people with the ability to scroll mindlessly through posts on their phones and mentally block out ads as they roll on by making the digital marketplace more like a lottery game than a sure thing, creating millions of mindless zombies that we hope will wake up and click buy when our 1 in a bagillion ad pops up. Studies show that online reading primariliy consists of a lot of browsing and scanning which leads to to worse recognition and recall.
These days everyone is also a bonafide connoisseur of everything. a genuine wise guy capable of writing expert expose on nearly any topic after a few searches on Google. A society that grew up on instant gratification believing that perhaps we would have flying cars by now so anything less than the latest Yonce album or yeezy’s just doesn’t entice. Reducing advertising fatigue and being able to capture a target audience involves equal parts artistry and authenticity. Today people are striving for advertising that they can turn to as they choose versus being told they must pay attention to.
Print advertising that appeals to multiple senses and also allows people to approach and consume advertising at a specific time of day when they are choose to be more focused and generally looking for a “good deal” and things that are appealing to them both n content and in commerce.Some recent studies that looked at the effectiveness of advertising and how successful the ads were over the longevity of their campaign determined that the effectiveness of an ad varies depending on the forum and the frequency that it is shared on.it was determined that not all ads are created equal. And in some forums the allure of a ad dies down much faster than in others. for both TV and Online response began to diminish after only 4 exposures to an ad. But the opposite was found for print which showed growth After 5 exposures to the same ad.
By Including hefty doses of print advertising into your media campaigns along with your other media types like online and TV you can reduce advertising fatigue brought on by too much in your face digital advertising, and increase ROI and brand Awareness.